I can only speak from my own standpoint.
I haven't suffered at the hands of the bOrg (except for my lack of education), contrary to that I've seen and experienced plenty of good fruits, companions, kindnesses etc, and would still obliviously be enjoying these things had I not woken up. It's only now, with knowledge that I realise there are plenty of rotten fruits as well.
Of course, this knowledge is forbidden to any good jdub, so I personally don't believe they know better, they're conditioned to never take in information contrary to wt so they genuinely believe they're doing the right thing. I feel sorry for them, for all of us.